CBAA General Manager Jon Bisset speaking at international Association Management conference

Abstract
This report is a qualitative case study that focuses on Australia’s community radio audiences. Building upon the first study of Australia’s community radio audiences, Community Media Matters, it looks at the reasons why Asian youths in Melbourne who are also volunteers in community radio tune in to Asian community radio programs on a regular basis. In the context of diaspora studies and media reception theories, this report argues that these programs aid Asian youths in maintaining their homeland cultures. It demonstrates how Asian community radio essentially assists this demographic in socialising with people of various ethnicities and encourages them to feel a sense of belonging in Australia, in line with the sector’s aims of fostering multiculturalism in a globalised world.