#CBAAConf: Making the most of your content

Broadcasters work so hard to create incredible content that is too often “gone” once it goes to air.

This session will get you thinking about content differently and give you the tools to help you make the most of what’s created at your station. Learn how to develop strategies, build online teams, work out “which content goes where?” and join the dots between on-air and online content to attract a wider audience. Find out about radio apps to convert on-air interviews to online content, phone editors to make short video reports for your social media and the CBAA’s station website service RWS Premium.

This workshop was presented at the 2016 CBAA Conference by CTMO, the CBAA’s Radio Website Services team and special station guests.

Listen back to the session below.

Next year's conference will be on the sunny Gold Coast, 9-12 November 2017.