2016 Olympics - Rio

Reporting on the 2016 Rio Olympics

Helen Henry, 8th August 2016
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The 2016 Rio Olympics are under way! If you're reporting on them, you'll need to be across the rules in relation to coverage of the Games.

In 2016, Southern Cross Austereo holds the radio rights for the Olympics and other broadcasters (Non-Rights-Holding Broadcasters (Non-RHBs)) must follow a range of guidelines around Olympics coverage. The guidlines are available in full here. 

Non-RHBs can use the Olympic Properties only for editorial purposes. That is, they can be reproduced in an editorial context for legitimate reporting and informational purposes, to identify or illustrate news stories related to the Olympic Games, but they must not be used in any way implies, creates or suggests an official association with the IOC, the Olympic Games or the Olympic Movement.  This includes using them in advertising or any form of commercial content, to promote any entity, brand, product or service, including that of the media organisation itself.

Specific rules include:

  • Non-RHBs must not use the Olympic Properties for the naming of a programme. E.g. you can name your program Road To Brazil, but not Road to Rio 2016 or Road to the Olympic Games.
  • Sponsorship of Olympic content or its reproduction or presentation is not permitted.
  • Non-RHBs must not use the Olympic Properties in any contest, game or lottery.
  • Non-RHBs must not rebroadcast Olympic coverage by official rights holders.

Contact details are given alongside the guidelines if you have any further question.

 

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