Trevor Long

Technology & the Future of Radio with Trevor Long

Helen Henry, 11th October 2017
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Rounding out our 2017 CBAA Conference program will be a plenary session with technology commentator Trevor Long, who will speak on technology and the future of radio. 

Hear about the latest in consumer technology and its potential impact on the radio industry - new ways to reach your audience, new ways to engage with audiences and new ways to measure your reach and effectiveness. It’s a lot more than just AM versus streaming - there’s a whole lot to consider when determining your station's audience strategy...

Trevor is one of Australia’s most recognised and influential technology journalists with more than 20 years experience in the media.  From working behind the scenes to hosting live radio programs, providing regular segments live on national radio and television and producing over 700 podcasts on technology, Trevor Long is the go-to guy for technology news, trends, insights and information.

He hosts a nightly hour-long technology talkback program on the Talking Lifestyle network, provides weekly reports on the latest in technology to radio stations right across Australia and regularly appears as the resident Technology Expert on Channel 9’s A Current Affair and The Today Show. He also has the two top tech podcasts in Australia – Your Tech Life and Two Blokes Talking Tech and runs men’s lifestyle online publication EFTM.com. He was previously the Manager of Technology Strategy and Innovation for SBS nationally.

The CBAA Conference is taking place from 9 - 12 November on the Gold Coast and is the largest annual gathering of the community radio sector. Don't miss out on this opportunity to connect with hundreds of community broadcasters, as well as attending informative and hands on sessions on topics including content strategy, governance, CBF grants, digital radio update and heaps more - REGISTER NOW.

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Sporting Organisations: Do they need to communicate with members?

Abstract
Communication is an important element in devising, disseminating and pursuing the organisational goals for all organisations. It involves informing target audiences about frequent, timely and relevant information. Members were consulted with regard their particular needs; as well as staff who are responsive, knowledgeable and passionate about the organisation. Being very different target groups, we found communication approaches wanted by both groups to differ. We surveyed Australian sporting organisations aiming to examine their communication strategies. Not surprisingly, our findings suggest that many organisations think of communication as an after-thought. We argue that sporting organisations are not making the most the latest communication methods, nor progressing with member’s communication desires or what members are actually seeking. Members want electronic, two-way and fast communication tools including electronic newsletter and bulletin boards. This research opens up debate on how community-based media may value-add to the organisational communication mix, and how digital broadcasting can be developed by the community broadcasting sector to enhance the communications capabilities for the not for profit sector.

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