WEBINAR: Developing an Effective Media Kit - 12 April 2022

11:00am (AEST) Tuesday, 12 April 2022

You know what makes your station great, but what is the best way to convey your vision and value to prospective sponsors?

Join us as part of our CBAA Webinars as we go through some key elements of an effective media kit.

Providing a snapshot of the value of sponsoring your station - your station’s media kit is an essential tool for attracting sponsors. A concise, relevant and compelling media kit is a prospective sponsor's first introduction to your station, and it can also be used to reinforce any discussions you may have already had. 

Breaking it down into why a media kit is important, and the elements that every sponsorship/media kit needs - our webinar will help you develop a media kit that both uniquely communicates your station’s value and drives interest and engagement from potential sponsors. 

Presented by: Santosh Murthy - General Manager - Spots & Space

Spots & Space work with community broadcasters, First Nations media and Culturally and Linguistically Diverse media as their national sales representatives - presenting the value of their media partners to with agencies, Government and corporate clients. 

Santosh Murthy has worked in commercial roles with broadcast, print and digital media organisations across Australia and New Zealand, and has also partnered with digital and advertising agencies. He brings a perspective that incorporates both sides of the sponsorship conversation, and is passionate about increasing sponsorship revenue in the sector. 

This webinar was held at 11:00am (AEST) Tuesday 12 April 2022