WEBINAR: Station Identification & On-Air Branding - Part 1 - 20 July 2021

First in a two-part webinar that looks at how you can use the theory and practice of audio production to shape the sound of your station and position your brand positively in the mind (and ears) of your audience and community.

Just as visual branding can define the look and feel of a product, audio branding can define your community radio station’s sound. Professional and consistent on-air branding can connect and cohere the many voices and programs that make up your station. With availability and ease of use of digital audio technology, our webinar will give you the guidance to develop your audio brand, refine the personality of your station and strengthen the connection between your station and your community.

Our webinar will look at:

• Clarifying your brand and what makes your station different and unique
• Audio production techniques for on air branding
• Writing techniques for Station Promos, ID’s CSA's, sponsorships & more

Presented by:

Warren Barnett & Adam Stokeld - Highland FM 107.1

Warren has over 30 years’ broadcasting experience in community radio and 50 years in the Australian record industry as a mastering engineer. Warren oversees the production at his station, the award-winning Highland FM in Bowral NSW as well as providing production assistance to other stations in the sector. He has produced and presented the Saturday night party show Platters That Matter since 2008, a show that has cultivated a loyal listenership not only locally, but around the globe.

After years in business and finance, Adam joined Highland FM 107.1 as a presenter in April 2019. His lifelong passion and interest in live Australian music, led him to community radio. Adam became station manager in December 2019 and in November 2020, Highland FM 107.1 won the CBAA's 2020 Tony Staley Award.