ACMA Community Broadcasting Sponsorship Guidelines
The Australian Communications and Media Authority (ACMA) has developed the Community Broadcasting Sponsorship Guidelines 2008 (the guidelines) to assist licensees with compliance.
Under the Broadcasting Services Act 1992 (the Act), all community broadcasting licensees are required to comply with obligations set out in the Act, licence conditions and the Community Radio Broadcasting Codes of Practice.
ACMA Community Broadcasting Sponsorship Guidelines 2008
The guidelines include valuable information on:
- What constitutes advertising?
- Assessing complaints about advertising
- Payment or other valuable consideration
- Community information material or community promotional material
- Discussions with subject matter experts
- Gig guides
- Station promotions
The guidelines are advisory only and do not replace the requirements of the Act or the Codes. If in doubt, licensees should contact the CBAA.