Webinar: What Every Community Radio Presenter Ought To Know About Facebook
Are you making the most of the social media platform that 10 million Australians log on to an average of 14 times each day? Find out how you can use Facebook to promote your community radio program and build relationships with your biggest fans outside the time you spend on-air.
In this hour-of-power session, you’ll learn about:
- Setting up your Facebook Page correctly
- Best practices for creating and sharing content to reach more people
- How to access, interpret and use your Page’s analytics to grow your community
- The deal with Sponsored Posts and other Facebook advertising
With a focus on practical tips and tricks, this webinar is for community radio station managers, marketing program makers who want to use Facebook to interact with their fans but aren’t quite sure how to go about it, or think they could be doing it better.
Presented by:
- Pip Rasmussen, Presenter and Community Coordinator for All The Best, a weekly half hour radio program devoted to storytelling produced by FBi Radio with assistance from SYN, 3RRR and 4ZZZ. As part of her role with All The Best, Pip helps oversee online engagement with the community, ensuring that their social media presence, including facebook, is active, up-to-date and overflowing with all of the memes and GIFs.
- Alana Mew, Account Manager at Essential Media, the agency behind the award-winning Commit To Community Radio campaigns. EMC exists to make organisations of social value stronger.
- Helen Henry, Communications Officer at the CBAA, with extensive experience in digital marketing and social media in creative and media industries.
See the webinar presentation here:
This webinar was held at 6:30 PM on Tuesday 30 June 2015