Radiodays Asia 2023: Redefining Radio and Embracing AI
Radio broadcasters from across the Asia Pacific, Europe and the United States converged last week for the Radiodays Asia 2023 conference in Kuala Lumpur Malaysia. And in a clear indication that radio is redefining itself as audio, a podcast workshop lead by Germany’s DW Akademie and the first Podcast Day Asia event were held as part of the 3-day conference.
The AI challenge was a key theme throughout the conference with speakers from the largest broadcasters in Germany, India, UK and Malaysia sharing how their stations are using AI to be more creative, not less.
Despite the disruption that the radio industry is experiencing, international radio consultant and author of Beyond Powerful Radio Valerie Geller reminded delegates that powerful communication is still key to connecting with listeners no matter what shape radio will look like now or into the future.
Key takeaways from Geller;
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Anything live goes but pre-recorded podcasts should be perfect
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Never let your audience hear the ‘format’ – that’s your concern, not theirs
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Remember your listeners
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Talk to ONE person at a time; deliver unique journeys and talkable topics
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Address what a listener will get, and why they should listen
It was great seeing a stellar line up of former community radio broadcaster presenting at the conference which included Deadset Studio CEO Kellie Riordan, CADA CEO Emily Copeland, AFTRS Discipline Lead Andrea Ho and CBAA’s Andrew Morris.
Watch out for more highlights from Radiodays Asia across our socials in the coming weeks.
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