WEBINAR: National Listener Survey: How To Use This Data For Your Station's Sponsorship Proposals - 27 January

The National Listener Survey has been carried out by CBAA in partnership with McNair Ingenuity Research since 2004. The surveys provide invaluable feedback to the community broadcasting sector and local community stations about trends, listeners and the sector itself. This information is freely available to the community broadcasting sector via a series of Fact Sheets, and can be used as part of marketing & sponsorship proposals.

Who is this webinar for?

All community broadcasters looking to maximise sponsorship revenue via the use of accurate, up to date statistics and anyone looking for tangible evidence of the importance of the sector to the community.

Hosted by:

• Matt Balogh and Christian Geilen of McNair Ingenuity, a leading market research agency in Australia founded on 80 years of market and social research heritage.
• Ilya Lawson, Direct Sales Manager for Fresh 92.7, an Adelaide based youth and community radio station, committed to presenting the best in international and local music and emerging cultures.
• Gavin Brett, Group Sales Manager for Hope Media, a not-for-profit media organisation located in Sydney and operator of Hope 103.2 and Inspire Digital and Media Sales Australia (MSA), a network of community media outlets from across Australia, providing organisations with a strategic platform to reach a national audience including remote regional areas.

See the webinar presentation here:

CBAA/CMTO Webinars: National Listener Survey How To Use This Data For Your Station's Sponsorship Proposals from CMTO on Vimeo.

This webinar was held at 6.30pm on Tuesday 27 January.