WEBINAR: National Listener Survey - How to Use Market Research Data - 24 October

The National Listener Survey is a survey of the community radio listening habits of Australians conducted on behalf of the CBAA by McNair Ingenuity Research. The surveys provide invaluable feedback to community stations about trends, listeners and the sector itself. But how best to use this information? This webinar will assist stations in using the information available via the National Listener Survey to promote the value of their organisation to the wider community as a way of increasing engagement and building relationships.

Who is this webinar for?

Any community broadcasting stations relying on the National Listener Survey to inform station documentation such as your organisational profile & sponsorship proposals. National Listener Survey information is freely available to the community broadcasting sector via a series of Area Fact Sheets. While some stations are also able to invest in more tailored research to provide listener data about their station specifically, the unique nature of the sector means that many stations will rely on the National Listener Survey data as a way of obtaining a snapshot of their station and listeners.

Presented by:

Matt Balogh (BA Hons, MA Hons, Grad. Dip. Strategic Marketing, QPMR – AMSRS Fellow) - McNair Ingenuity

Matt has over 30 years’ experience in market research including nearly a decade as Group Marketing Services Manager at News Ltd. Matt was General Manager of Quadrant Research before establishing Ingenuity Research. His vast experience in consumer and media research brings him into great demand with many blue chip Australian organisations. Matt’s specialties include social and media research, as well as health, safety and employee research. 

Christian Geilen (BA Econ., MMSR, QPMR) - McNair Ingenuity

Christian manages McNair’s international partner’s local research projects and our radio audience research and advertising effectiveness research.  Christian also has a leading involvement with longitudinal projects, in some cases over a period of ten years, and provides skills that ensure the data maintains integrity while adapting to changing populations and technological innovations. Christian is a results orientated market researcher with experience conducting, analysing and interpreting data. Christian examples forward thinking and proactive assessment of processes in his endeavour to provide more efficient and effective research practices.

Darren Pike - Fresh 92.7, SO Strategic

Darren is a former Director of Sales and current consultant at Fresh 92.7, Adelaide's youth community radio station as well as Client Business Director for SO Strategic, an organisation that provides business partnering solutions across all facets of strategic business, marketing and media. Darren has worked in the sales and management field for close to 20 years and directly within advertising and media organisations for the last 11.

WEBINAR: National Listener Survey - How to Use Market Research Data from CMTO on Vimeo.

This webinar was held at 6:30 PM on Monday 24 October 2016