Webinar: Sponsorship Sales & Regulation

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In 2015, the CBAA ran a 3 part series on sponsorship sales, lead by Stephen Pead, who has 30 years in the media, marketing and sales industry with significant sales, sales management and general management experience across a variety of markets. You may recognise Stephen from his acclaimed sessions at previous CBAA conferences.

Part 1: Handling and Overcoming Objections From Prospective Sponsors

Part 2: Conducting Effective Sponsor Meetings & Preparing Great Proposals

Part 3: Sponsorship Closing Techniques That Work

 

Sponsorship Regulation Explained

The ACMA's Stephen Atkins discusses the complex regulations related to sponsorship & advertising in community broadcasting, from 5 minute limits to sponsorship vs advertising. 

 

 

Related

Category

Sponsorship

Sponsorship is a great way to raise money for your community radio station by leveraging your greatest asset - your airtime.

Resource

32.5 Ways to Win Sponsorship

Find out how to open the door to sponsorship revenue, when to talk and when to listen, why prospecting is important, how to find the right business for your station, how much to charge, what questions sell and more.

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